“Breaking news: Not all skin is created equal. Here’s why it’s so important to adopt a customized skincare routine.”
Think about how you’ve shopped for skincare in the past. If you’re anything like us, you probably adopt one (or both) of the following two methods. One, you stroll the aisles of a drugstore or beauty store, where products are helpfully (in theory) categorized according to concern—all the acne-fighting stuff together, all the dry skin stuff together, you get the picture. You think about your skin type or quickly figure out what your main issue is, then grab whatever looks good from the corresponding category. Or, you hit up your friends for advice: “How does your skin look so good? Oh, you’re using which product? I’m definitely going to get the same one.” And while look, there’s nothing wrong with either of these skincare shopping M.O.s, it’s undeniable that switching to a completely customized skincare routine is ultimately going to be way more effective in the long run. You could buy a dress off the rack, or you could have one custom-tailored to your body—which is going to fit you better? Our point exactly.
Here’s the thing: There’s so much more to your skin than just what you see (or think you see, for that matter) when you look in the mirror. “Yes, we need to understand your existing skin concerns and issues, but most brands stop there,” says Jeff Rosevear, founding scientist and Head of Product Development for Skinsei. “What’s important to us is to understand not only what’s going on currently, but what got your skin to that point.” That means taking a holistic approach and looking at not only your skin, but also a long list of environmental (weather, air quality, sun exposure) and lifestyle (stress levels, diet, sleep patterns) factors, too. Enter our Skinsei diagnostic quiz, which arms us with all of that knowledge.
Part two of the program is then using all of that individualized intel to come up with the best, most tailored line-up of products for you. And, per our previous point about looking beyond the surface of your skin, those products aren’t just going to address the issues at hand, but also the impact that all of those other factors have on your skin, so that those issues don’t keep cropping up. “By putting together the full product regimen for you, we can target several different factors at once, and help your skin better prevent damage in the long run,” points out Rosevear.
When we come up with the three or five products that are best for you, we’re of course looking at the actual product categories that will be beneficial: for example, if you’re super stressed, maybe you’ll get a mask to help you carve out some time to chill and relax. But, beyond product categories, we look at the specific formulations of each product, too. Take something like serums, for example. Ask any dermatologist and they’ll tell you that a serum is the absolute best way to treat your skin; because they’re more lightweight than moisturizers, they pack a much higher concentration of active ingredients, ensuring you get the most bang for your buck. Great, use a serum daily, sounds simple enough. The only issue? There are approximately 91800184832902 of them on the market (that might be a slight exaggeration but not by much). You can be full of skincare smarts and know all about your skin, but, at the end of the day, it’s a nearly impossible task to find the one that’s going to be best for you…particularly when you’re choosing simply based on the things you see happening in your skin, and aren’t accounting for all of the other external factors that inevitably play a large role in what goes on with your complexion.
Skinsei takes the hard work and the guesswork out of all of this. All you have to do is fill out that quiz and let us handle the heavy lifting. (To be fair, you do then have to use the products we send you, but that’s the fun part.) Our secret sauce to figuring out what you need? A unique algorithm that analyzes everything from a skin selfie to the number of hours you sleep to where you live to your favorite guilty pleasure snacks. By going custom in this way, you can feel 110 percent confident that your skin is getting exactly what it needs, nothing more, nothing less. Also, can we talk about the time-saving factor? Not to mention money-saving too – no more wasting cash on products that don’t end up working for you.
Here’s the other benefit to opting for this custom set-up: Because your skin is always changing, your products will too. That’s why we will soon ask for an update on things that may have changed in between your product kits, so that we can make any tweaks needed. The end game is that a customized skincare regimen like Skinsei is always going to truly get to the heart of the issue and address the key factors that impact your skin. Think of it this way: If you’re sneezing and congested, sure, you can pop decongestants and you’ll feel better, temporarily. But that’s not going to help you figure out why you’re stuffed up in the first place; if it’s because of allergies you’re going to need a different solution than you would if it was because you have a sinus infection. The same principle applies to your skin. “Our products don’t just have the active ingredients needed to fix the issues on the surface of your skin, but also ones to address all of the other factors at play, so that we’re not just treating the symptom,” says Rosevear. (Because often times it’s more than one thing causing your complexion concern.)
At the end of the day, going custom with your skincare routine is the way to go, and happily, Skinsei makes it easier than ever to do so - check it out for yourself.